About Us

Pure Royal was founded out of a desire to make premium fragrances accessible to everyone. As scent enthusiasts ourselves, it became impossible for us to turn a blind eye to the price markups traditionally seen in the industry. Whether it be marking up scents because of celebrity endorsement fees or pricey packaging, we realized perfumes were being sold for way more than they cost to make.

It’s time to say goodbye to feeling lost or left behind when it comes to experiencing premium fragrances and to welcome a new way to shop; your own. With Pure Royal, enjoying clean, ethically sourced, long-lasting, high-end perfume is within reach.

For those who feel overlooked by the industry, who are tired of fragrances being an investment, or who are curious about stepping into a new way of consuming perfumes, we can’t wait to take the journey with you.